Gemini is one of the world’s leading wholesale manufacturers of dimensional letters, logos and plaques for the sign industry. Our marketing partnership has spanned across multiple business units and aligned marketing and sales efforts to drive business growth through development of sales collateral, print and digital elements, media planning, video, multi-touch integrated campaigns, and trade show tools.
Part of our work together was working with Gemini to shift their focus from products (i.e., features and benefits, new product launches, etc.) to positioning themselves as a solutions provider. This shift allowed us to elevate the key messaging, bring forward the voice of the customer, and connect with their target audience in a more relevant way.
Duets by Gemini is a line of premium rotary and laser engraving substrates and ADA plastic sheet stock which Gemini sells through a partner network of national distributors. Channel marketing plays an important role in the strategy for Duets. ENPOINTE created multi-channel touchpoints segmented by distributor to drive awareness of Duets products and generate leads for their partner network.
ENPOINTE partnered with Gemini to develop an inspirational video that showcased the essence of the brand and the promise of “Made True” by depicting the company’s legacy, their people who care, and the sign making craft still done by hand. For Gemini, the values of their family-owned business are measured by the extra miles they go for their partners, as they firmly believe that if their customers are successful, then they will be too.