HP, Inc

HP needed to deliver a message to their net-new prospects in the digital press industry with a fully integrated campaign to reach targets and convert sales. ENPOINTE was approached to create new messaging and compelling graphics that supported HP’s highly dynamic brand.

The multi-touch, multi-year program utilized a personalized approach to reaching HP’s targeted prospects via modern 1:1 marketing techniques, leveraging both print and digital. Campaign deliverables included a microsite, personalized direct mail, email, landing pages, sample books and white papers that boasted solutions for addressing customers’ pain points and solving their problems.

The Evolution of a Brand

New messaging involved an evolution of the HP brand to include a fresh approach that was both cutting-edge and disruptive.

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