Teen Challenge Southern California (TCSC) is a nonprofit offering faith-based residential substance abuse treatment programs and services, and relies entirely on donations, funding and volunteer efforts. They felt their existing appeals letter program was falling short of its potential and identified three primary goals: increase donations, reactivate past givers, and expand their donor base. ENPOINTE implemented a new appeals program based on a deep data-driven print strategy coupled with theme-based creative and personalized messaging to help them reach their goals.
Studies show that even the simple step of personalization, introducing the recipient’s name into your printed piece, lifts direct mail response rates by an astonishing 3X to 10X over non-personalized mail. For TCSC we went far beyond simple personalization with some mailings containing as many as 28 data variables. The strategy combined geo-targeted lists, localized identity, relevant messaging and imagery—all presented in persuasive, creative direct mail solutions that drove action, engagement and donations.