The convergence of data collection and printing technology advances has opened up an entirely new world of strategic communication possibilities and high-impact marketing applications. Our variable print capabilities let you reach your customers in the most relevant and impactful ways. Data-driven print allows “on-the-fly” replacement of data-driven variables, including text and images, so you can segment and personalize print communications down to a one-to-one level.
ENPOINTE prints Bobcat’s dealer direct marketing pieces, which leverage multiple variable data fields to more relevantly connect, inspire and interest their customers and drive them to engage with their local dealer.
Teen Challenge Southern California (TCSC) was looking for a way to communicate with donors on a highly personal level, one-to-one. Our superior data-driven print technologies allowed TCSC to fully leverage the data they had on their donor base, and deliver highly personalized appeals letters, leading to increased donations and reengagement of lapsed donors.
ENPOINTE partnered with Travel Leaders to create a series of highly variable, content-driven print solutions to promote world travel destinations to a network of travel agents and affluent travelers. We matched known data points on travelers to deliver personalization of the finished products allowing the team to execute a mass-produced interior set of pages with highly variable front and back cover.